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Adweek

Discover the latest news in advertising, marketing, media and tech. Join #AdweekChat at 2pm ET on Wednesdays.

New York City

Joined on 10 April, 2009

http://adweek.com/

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.@sundancefest tasked partners with creating 30-second branded content spots that will air prior to film screenings in a virtual waiting room, which breaks a longstanding festival rule of not screening ads in advance of films.

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Now that the Raise the Wage Act is back on the federal agenda, Amazon is re-upping its challenge to other retailers to raise the minimum wage to $15.

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Bridgerton has become the most-watched original series on Netflix.

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Kraft launched a limited-time, bright pink Candy Kraft Mac & Cheese as its latest lockdown stunt.

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The "unboxing" video format is pretty familiar—but this PSA takes it to a dark, unsettling place, showing a fictional 8-year-old unboxing his parents’ unsecured handgun.

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Facebook marked International Holocaust Remembrance Day by introducing a new way to find credible information, but that wasn’t enough to boost the grade of D that it received on the Online Holocaust Denial Report Card by the Anti-Defamation League.

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A new Pew study shows just how sharp the partisan divide is over social platforms banning Trump:

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Replying to @krliu_advocate: Thank you @adweek for helping to elevate disability in media and why representation matters. @A

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A year after investing in its first spirits brand, Anheuser-Busch is sending @CutwaterSpirits to the #SuperBowl with a regional ad buy, following a year of explosive growth.

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.@pfizer evp and corporate affairs officer Sally Susman discussed what the future of vaccine rollout looks like for the brand as they work with the Biden administration.

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After a year of protests, a never-ending global pandemic, climate disasters, declining mental health and a turbulent election, Oberland wants to create a road map toward purpose.

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Adweek parent company Shamrock Capital acquires recruitment marketing firm Bayard Advertising.

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Stay in the know for future The Business of Marketing episodes! Sign up so you don't miss @kdhochman, @lisaesherman, @lindayacc, @RajaRajamannar, @mfraccaro, Nzinga Shaw, @nunopinhoteles, and many more to come:

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Tomorrow is the premiere episode of The Business of Marketing where @JaneyWhiteside0 of @Walmart and @deb_koyama of @Unilever dive deep into how the C-Suite unifies to deliver on objectives, and specifically, how the CMO and Marketing can best power advancement for all.

RSVP:

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It was business as usual for Facebook in the unusual year of 2020, as the company posted strong fourth-quarter and full-year gains in revenue, while its user base continued to grow by double-digit percentages.

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There's a new face at the helm of @InterpublicIPG, and he's not letting creativity lose out to data. #Outlook2021

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Now that the Raise the Wage Act is back on the federal agenda, Amazon is re-upping its challenge to other retailers to raise the minimum wage to $15.

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To bring awareness to dyslexia, Dentsumcgarrybowen has created a website and series of faux children books for @CanadaDyslexia that aim to give people a sense of what it’s like to live with the learning disability.

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Thank you @adweek for helping to elevate disability in media and why representation matters. @Adweek

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THREAD | A period of change across media, marketing and tech has left the industry with burning questions at the outset of 2021.

Here, Adweek's editors break down where we were before the pandemic, where we are now and where we’re going. #Outlook2021

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